The Great Southwest Athletic Conference (GSAC) and Athletic Solutions are proud to announce a new partnership designed to empower student-athletes through the launch of official NIL Locker Rooms across the conference. Through this collaboration, every GSAC student-athlete will have the opportunity to opt in and receive an individualized NIL Locker Room powered by Athletic Solutions’ industry-leading platform.
As the officially endorsed NIL store for GSAC athletes, Athletic Solutions will provide fans with direct access to officially licensed merchandise that supports student-athletes across all GSAC institutions. The partnership marks a significant step forward in expanding Name, Image, and Likeness (NIL) opportunities while strengthening the connection between fans and competitors throughout the league.
In addition to supporting NIL Locker Rooms for every GSAC student-athlete, Athletic Solutions will also serve as the presenting sponsor of the GSAC Player of the Week awards for all conference sports.
“This partnership represents an exciting step forward for the GSAC,” said Mike Daniels, GSAC Commissioner. “As a conference with a long tradition of competitive excellence and student-athlete success, we are committed to creating meaningful opportunities for every athlete in our league. Athletic Solutions’ NIL Locker Rooms align perfectly with that mission by expanding access, strengthening fan engagement, and empowering student-athletes across all of our campuses. We are thrilled to work alongside a partner that shares our vision for elevating the student-athlete experience.”
“Partnering with the GSAC means partnering with excellence,” said Tom Feiden, President & CEO of Athletic Solutions. “Our mission is simple: empower athletes, inspire fans with great product, and elevate the spirit of college athletics. We’re proud to partner with the GSAC.”
ABOUT ATHLETIC SOLUTIONS
Athletic Solutions is a national leader in NIL fan engagement and e-commerce technology, collaborating with colleges and universities to bring NIL Locker Rooms to life. Their platform simplifies NIL opportunities by providing student-athletes with the tools, support, and visibility needed to thrive in the evolving landscape of college athletics. Through innovative solutions and fan-centered experiences, Athletic Solutions empowers athletes while helping institutions strengthen their brand and expand their reach.
ABOUT THE GSAC
The Great Southwest Athletic Conference (GSAC) entered a bold new era on July 2, 2024, debuting a new name and refreshed brand that reflect its expanding presence across Arizona and Southern California. Founded in 1986 and proudly aligned with the NAIA, the GSAC brings together institutions with shared commitments to academic excellence, competitive athletics, and vibrant student life. Over nearly four decades, the conference has established itself as one of the nation’s premier leagues, amassing 55 national championships, producing numerous NAIA individual title winners, and consistently placing teams in the national Top 25. GSAC programs also regularly host NAIA championship events, showcasing the league’s competitive firepower and the distinctive settings that make the Great Southwest one of the NAIA’s most exciting regions.